Polo Shirts with a Brand Logo

A polo shirt with a brand logo features the label’s signature emblem visibly on the chest. That small logo instantly shows which brand you’re wearing. You’ll find logo polo’s from the most iconic names, such as Fred Perry, Lacoste and BOSS. It makes it easy to choose a polo that matches your style and a brand you feel at home with. With one shirt, you create a polished, recognisable look.

These brands are known for their logo

Every brand places its own emblem on the chest. Fred Perry, Lacoste and Lyle & Scott carry a small, distinctive logo that stands out straight away and has remained unchanged for years. PME Legend, GANT, Napapijri, Tommy Hilfiger and KING Essentials also brand their polo’s in the same way. Looking for something sporty? Then check out New Zealand Auckland, Superdry or BOSS. Prefer a more classic look? CASAMODA, Marco O'Polo and Scotch & Soda offer great options. That logo is part of the brand’s identity and adds just that little extra recognisability to your outfit. A brand logo also signals heritage and craftsmanship—something you’ll notice in the finishing. Within our complete range of men’s polo’s, you’ll find these logo styles alongside plain and printed options.

When to wear a polo with a brand logo

A logo polo is versatile and works for many occasions. On a day off, wear it untucked with jeans or shorts. For a casual business look, pair it with chinos and smart sneakers. Wearing it to work? Choose a solid colour with a subtle logo. The emblem gives your look a neat, sporty touch without feeling too formal. In summer, go for a light colour and an airy piqué weave. Style a navy or white model with light summer trousers for a fresh look. For cooler days, there are also long-sleeve polo’s with long sleeves.

How to spot a quality polo

You can see and feel quality in a few key details. An embroidered logo stays crisp and looks more refined than a printed one. Also pay attention to the fabric: a sturdy piqué gives the polo structure and helps it keep its shape. Many styles are made from cotton or organic cotton, often with a touch of stretch for freedom of movement. Organic cotton feels soft and is a considered choice if you care about material origin. The collar also says a lot about the finish: a firm polo collar stays upright and won’t collapse. A good polo keeps its shape after washing, so you can wear it for years without it losing its fit.

Frequently asked questions about polo shirts with a brand logo

Is the logo always on the chest?

On almost all models, the brand logo sits on the left chest. With some brands, you’ll also find it subtly on the sleeve or near the hem. Prefer a clean style without a logo? Take a look at the plain polo’s.

Which fit suits me?

You can choose from a tailored, regular or relaxed fit. A tailored model follows your silhouette and has a sporty look. A regular or relaxed fit sits looser and feels comfortable on warm days. If you’re unsure, a regular fit is the safe middle ground.

Can I also choose a polo with a print or a chest pocket?

Absolutely. Besides a brand logo, there are polo’s with a pattern or a practical extra pocket. Explore the printed polo’s for a more playful design, or the polo’s with a chest pocket for a practical option.